What I've been up to
Marketing - Digital Design - Project leading - Photography & Videography
Singapore Discovery Centre | Corporate Marketing
As the Marketing Communications intern at Singapore Discovery Centre (SDC), I managed SDC's Facebook, Instagram, Tiktok and LinkedIn accounts, producing the top performing posts and growing the social following from 4.5k to 5.3k
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From August to December 2022, I was involved in various marketing campaign projects, including National Day Heartlands, Harrowing Halloween 2, and Drone Racing Festival. Apart from content creation, I was also activated to photograph events and design biweekly EDMs to our mailing subscriber list.
Writing
Enchanté SG | Communications and New Media Intern
As a Communications and New Media intern at Enchanté, I was tasked to kickstart the blog article column of the previously e-commerce focused website.
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From August to December 2021, I was caught brainstorming various content pillars and collaborating with local influencers, producing weekly blog articles ranging from fashion and lifestyle listicles, to feature stories.​
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I also supported visual marketing efforts for various product launch campaigns, creating content for Enchanté's instagram and participating in product shoots as both photographer and photographee (aka model). Product launches included Enchanté's collaboration with pop-up cafe Kumoya's Hello Kitty x Shabu Shabu, tokidoki, Harry Potter and the Wizarding World, and in-house collections.
Colorfool|E-Commerce Shop Founder and Manager
What started as a personal passion project bloomed into a (pretty successful) side hustle. Equipped with limited knowledge of the business world and a spontaneous desire to experiment, I tapped on my interest in fashion and thrift shopping and started my own small business on Instagram, curating and reselling second-hand clothing in themed collections.
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From designing the brand logo, to setting up 4 pop-up stores, check out the Instagram account @colorfo.ol here!
Photography and Videography
Website design
Writing
Social Media Marketing
Photography and Videography
ERA Real Estate | Freelance Digital marketing
I was called on board to support the Collective Sales team's efforts towards the En Bloc of various projects. I designed posters directed towards property owners encouraging their support towards the success of the En Bloc projects.​
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Writing
Photography and Videography
FCBC LoveNUS | Publicity In-Charge
As the Publicity In-Charge of LoveNUS, I worked closely with the leaders of the organisation to create content and design social media posts to update the Instagram and Telegram channels.​
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I was primarily creating engaging content and generating interest among the youth community
Website design
Writing
Social Media Marketing
National University of Singapore| Communications and New Media Major
Throughout my education in NUS, I got to work on many interesting assignments and topics, ranging from Short Essay Videos about my grandmother, to writing Marketing reports about Timberland.​​
